Today's stitchers are so fortunate to have a rainbow of colors to choose from when working on a project. DMC, one of the best-known and longest -standing thread companies in the world, has always boasted an extensive palette with colors ranging from the palest, softest yellow to the deepest, darkest indigo. DMC was founded in 1746 in Mulhouse, France, and has remained an industry leader and trailblazer for more than 250 years. So when this company, with already more than 400 thread colors to its name, introduces even more colors to the rainbow, it's a grand day! Enter the 35 new colors of DMC cotton embroidery floss! These new colors are 100 percent colorfast and fade resistant like all other colors of DMC cotton six-strand embroidery floss. As with DMC's other treasure chest of colors, these flosses are made from long-staple Egyptian cotton and boast an incomparable sheen thanks to their double mercerization process. According to the DMC website, mercerizing, named for chemist John Mercer, involves passing cotton thread through a caustic soda, thus creating a new stronger thread that also has a sheen and silky appearance.

The new colors from DMC range from a soft gray to a bright lime green and from a gentle, delicate purple to a deep, rich wine. These new shades bring the total cotton embroidery floss palette to 489 vibrant colors. The newly released skeins, which are 8 meters in length, are available individually for 73 cents per skein from DMC. To see the new rainbow of colors or to order, visit www.dmc.com/us/.